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  Southern Taiwan University of Science and Technology won the first prize of the 2014 5th International CEO E-Commerce Thematic Project Competition    2015/1/8    

 


Southern Taiwan University of Science and Technology won the first prize of the 2014
5th International CEO E-Commerce Thematic Project Competition

The team of the Bachelor Program of e-Business, STUST, won the first prize in the "Production Creativity Award" and the third in the "Marketing Creativity Award" in the 2014 5th International CEO E-Commerce Thematic Project Competition, which was jointly organized by the National Pingtung University of Science and Technology and the CEO International Certification Center. They won the prizes in a fierce competition against 153 teams from 32 universities and colleges in the country.

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【The STUST team "Life InnovatioN Everyday” won the first prize in the "Production Creativity Award" in the 2014 5th International CEO E-Commerce Thematic Project Competition】

"Life InnovatioN Everyday" is a team from Bachelor Program of e-Business, STUST, directed by Prof. Chi-How Chang. With the idea of campus secondary market as their core concept and the policies of existing e-commerce stores as their reference, the team brought life to their creative innovation plan. They introduced APPs featuring a "social e-commerce" and "Big Data", which provide users with database architecture and improve service processes, in order to enhance the growth of transaction volume and reduce the information asymmetry between buyers and sellers. They are also able to shorten the time of publication and create an open, fair campus shopping platform.

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【The STUST team “Agricultural Love and Art” won the third in the "Marketing Creativity Award" in the 2014 5th International CEO E-Commerce Thematic Project Competition】

The team “Agricultural Love and Art,” which won the third in the "Marketing Creativity Award," is composed of 7 students from the Bachelor Program of e-Business, directed by their chairman Prof. Tsang-Hai Cheung and Prof. Su-Feng Din. Their plan was pivoted on the "Mt. Siraya Cooperative Enterprise" located in Xinhua, Tainan, where they had visited for several times to collect background information and operating conditions. Leisure, cultural, and creative development of the green economy was a central concept of their plan. They constructed virtual stores to enhance the competitiveness of enterprises, as well as marketing activities designed to show the traditional spirit of Siraya area as part of their publicity planning.

 
 

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