Congratulations! The Versatile Flowery Window Hanger Team of Southern Taiwan
University of Science won the 2015 National Inter-Collegial Sanchuang Marketing Planning Contest."

A student team from the Department of International Business and Management, Southern Taiwan University of Science and Technology School, won the championship of creative marketing group in the 2015 National Inter-Collegial Sanchuang Marketing Planning Contest, organized by the Chinese University of Science and Technology won the. 117 teams from all over the island participated the contest; they were divided into two groups: creative marketing group and innovation and entrepreneurship group. The "multi-purpose flowery window hanger" team, co-directed by Prof. Wei-Jan Yang of the Department of International Business Management and Prof. Jiua-Jin Lin of the Department of Creative Product Design, Southern Taiwan University of Science and Technology, won not only the prize for best business plan but also the championship by their superior performance in briefing.

【The Versatile Flowery Window Hanger Team of Southern Taiwan University of Science won the 2015 National Inter-Collegial Sanchuang Marketing Planning Contest: the team and a judge.】

The team came from the Department of International Business Administration, with their work “versatile flowery window hanger" as the major commodity of their marketing plan. Under the direction of Prof. Jiua-Jin Lin, the multifunctional window flowery hanger followed the traditional Taiwanese-style in architecture, formed in the shape of a rosy window while given increased functionality of a single hanger. With its tenon joint structure and use of traditional architecture, the hanger combines multiple elements into a flat form. It not only has the traditional cultural elements, but also does much work to resolve the problem of drying clothes. The design has once won the US IDEA design award and the recognition of the Ministry of Culture.

【The Versatile Flowery Window Hanger Team of Southern Taiwan University of Science won the 2015 National Inter-Collegial Sanchuang Marketing Planning Contest: the team and their briefing.】

The marketing team worked closely on their versatile flowery window hanger, with their focus on commercializing the creative design. They designed a complete commercialization process, working from product development, looking for manufacturers, all the way to selling the goods. In their planning, they presented a complete five-year marketing strategy, including a short-term, a medium-term, and a long-term financial plan. With such a complete business module design, the team eventually won the championship. The versatile flowery window hanger, strengthened by the team’s briefing performance and team spirit, won unanimous acclaim from by the judges.

【The Versatile Flowery Window Hanger Team of Southern Taiwan University of Science won the 2015 National Inter-Collegial Sanchuang Marketing Planning Contest: the team and their award.】

Southern Taiwan University of Science and Technology encourages its students to go beyond the barriers of professional restrictions and form interdisciplinary teams. At the same time, it promotes students’ commitment to innovation and creative activities and encourages students to participate in creative entrepreneurship competitions in and off the campus. Southern Taiwan University of Science and Technology organizes the annual "STUST campus entrepreneurship competition" every year and other activities, in order to stimulate students' ability to implement entrepreneurial and creative planning, prompting them to seek ideal business models and concepts. As a result of the cooperation between the School of Business and Management and the School of Digital Design, this versatile flowery window hanger team won the 2015 National Inter-Collegial Sanchuang Marketing Planning Contest

【Versatile Flowery Window Hanger】