Zeelandia Team from Southern Taiwan University of Science and Technology was well received in the 2016 Tokyo Design Week

Tokyo Design Week, the largest design show in Asia, attracted nearly 200,000 visitors each year and was held in the Meiji Shrine in Tokyo. Zeelandia Studio Team from Southern Taiwan University of Science and Technology, led by Prof. Jia-Jun Lin and Prof. Wei-Zhen Yang, was invited by 2016 Tokyo Design Week to join its "100 Creators Exhibition Award” with their design "Clever Cut."

【Zeelandia Studio Team from Southern Taiwan University of Science and Technology, led by Prof. Jia-Jun Lin and Prof. Wei-Zhen Yang, was invited by 2016 Tokyo Design Week. Prof. Lin (first from right) was explaining their creative design "Clever Cut" to international companies.】

The selected work by "100 Creators Exhibition Award" --"Clever Cut" drew its idea from the attention to knives used in the cooking of Chinese cuisine. In Chinese society, the use of cutting board has been in great frequency. As the population is getting older, more elderly people need to have a better use of it. This multi-functional cutting board can serve them well in cooking, preventing ball-shaped fruit and vegetable from rolling, safe placement of cutting tools, and many other advantages. This is a multi-purpose design to effectively solve problems often encountered in cooking process. It was awarded in "German Red Pin Concept Design," "Macao International Innovation Invention Exhibition Gold Award," and "Taiwan Golden Pin Design Award".

【Zeelandia Studio Team from Southern Taiwan University of Science and Technology, led by Prof. Jia-Jun Lin and Prof. Wei-Zhen Yang, was invited by 2016 Tokyo Design Week. Prof. Lin (first from right) was introducing "Clever Cut" to visitors.】

The official website of the Tokyo Design Week was shown on the website of Southern Taiwan University of Science and Technology, featuring Zeelandia Team in the foreground. At the same time, the promotion used the photo of the gate stretch of Southern Taiwan University of Science and Technology, design by Japanese architect Takamatsu, as the background, highlighting the creative design of the university. The publicity page of the exhibitor was published on the official website of Tokyo Design Week one month before the launch. STUST’s Zeelandia won a high rate of clicking and was well received. During the exhibition, visitors was deeply impressed and gave great praises, while the design also received high degree of inquiry from manufacturers. Through the most popular international design exhibitions in Asia, the studio has developed the international market and has made the best publicity for the design of Taiwan University of Science and Technology and Taiwan.