The 2021 National College and High School Trade Exhibition Competition for Vocational Innovation and Quality Agriculture—Chemical Farming Turned into Gold, hosted by the National Taichung University of Science and Technology, " had a live broadcasting for its awards ceremony a few days ago. Based on the cooperation between the Department of International Business of STUST and Nantou Tea Company "Hongyin Shanfang,” the student team “Have Good Tea on Just a Good Day” was jointly directed by Prof. Wei-Zhen Yang, Prof. Mei-Chin Zhu, and Prof. Shu-Ling Chang from the Department of International Business and Jia-Jun Lin from the Department of Visual Communication Design. They won 5 great awards in different categories and the grant champion.

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[The STUST student team “Have Good Tea on Just a Good Day” from the Department of International Business was having a briefing.]

The student team of the Department of International Business of STUST cooperated with "Hongyin Shanfang," taking the most unique product of "Hongyin Shanfang"— Old Tree Black Tea—as the focus. Because of the rising pandemic before the competition, the organizer of the 2021 National College and High School Trade Exhibition Competition for Vocational Innovation and Quality Agriculture—Chemical Farming Turned into Gold—temporarily changed the brick-and-mortar trade show into a fully online exhibition, in order to test the adaptability and true strength of the participating teams. There are 5 categories in the online exhibition. The student team “Have Good Tea on Just a Good Day” won first place in three categories: "Planning and Production," "English Marketing Briefing," and "Digital Marketing." It also won third place in the category of “Golden Words for Promotion” and an excellent work award in the category of "Marketing Film Production." Together with the awards in the different categories, the team finally won the grant championship of the competition.

[The marketing film of "Old Tree Black Tea" exhibited by the Department of International Business, STUST]

In the English marketing briefing, the STUST student team “Have Good Tea on Just a Good Day” chose to do their recording in the wooden general education classroom with classical atmosphere, in order to better echo the texture atmosphere of "Hongyin Shanfang." Their briefing began with a live pipa playing to go with their performance. Through the beautiful piano music and their presentation, the audience can deeply experience the tea fragrance of the treasure "Hongyin Shanfang"—"Old Tree Black Tea," even though the presentation was given on the screen. Beginning with traditional music and costumes, the presentation of vivid English marketing was well received by the judges. Due to the pandemic, the team was asked to complete the design and layout of the exhibition venue within one week. Under the guidance of Prof. Jia-Jun Lin from the Department of Visual Communication Design, the team based the overall vision of the exhibition booth on the architectural design of ancient traditional Chinese tea room, embellished with the gorgeousness of century-old tiles. The tea tasting space, given the live performance of guzheng (Chinese zither), reproduced the poetic mood of Ju-Yi Bai's "Zither and Tea." The tea space for exhibition booths designed by the team was favored by the judges. During the review, the judges praised the space the team designed for giving consumers a new feast of great sense perception.

[The STUST team presented a tea tasting space with live performance of pipa playing, recreating the poetic mood of Ju-Yi Bai’s "Zither and Tea."]

Wei-Zhen Yang, Chair of the Department of International Business of STUST, said that under the pandemic, the brick-and-mortar exhibition was changed into an online digital marketing exhibition. Thanks to global competitions, the combination of future international trade exhibitions and digital marketing will become an important part of international marketing for companies in the future. The Department of International Business of STUST has been actively cultivating talents in international trade exhibitions. In recent years, it has been also cultivating students' practical ability in cross-border e-commerce. They have performed well in various trade shows and cross-border e-commerce competitions. The student team "Have Good Tea on a Good Day" has been through many interviews with manufacturers and much searching for information.
Due to the current severe pandemic, they converted their prepared physical exhibition works into online exhibitions and digital marketing, demonstrating the professional knowledge and digital practical strength in the game and thereby winning great reviews. They demonstrated the efforts of the Department of International Business in cultivating a new generation of international trade talents that combines trade show practices and digital marketing.

[Chao-Ching Liu, Deputy General Manager of Vishay International Industrial Co., Ltd., was making an online commentary.]