The team "Drink Good Tea, just Good Day,” formed under the cooperation of the Department of International Business, STUST, and Nantou Tea Company "Hongyin Shanfang," won the championship of the 2021 Global Brand Planning Competition in Taiwan Finals.

[The team "Drink Good Tea, just Good Day” from the Department of International Business, STUST, participated in the Taiwan Finals of the 2021 Global Brand Planning Competition.]

The 2021 Global Brand Planning Competition in Taiwan Finals, sponsored by the Taiwan Marketing Science Association, came with two stages: preliminary and semi-finals (Taiwan finals). The preliminary stage selected 12 teams from all the participating teams to participate in the semi-finals based on their plans and works. The semi-finals were originally scheduled to be held at National Taiwan University, but due to the impact of the pandemic, it was changed into one with presentation films. Over the past, this competition has been able to select outstanding teams by the Taiwan finals before sending them to Nanyang Technological University in Singapore to participate in the global finals. However, the global finals could not be held as scheduled, due to the impact of the pandemic on Singapore. As a result, the 2021 Global Brand Planning gave awards to the top three teams winning the Taiwan Regional Finals.

[The team "Drink Good Tea, just Good Day” from the Department of International Business, STUST, redesigned the packaging for manufacturers.]

The team "Drink Good Tea, just Good Day"—formed by Tsong-Yuo Chen, Wen Huang, De-An Chen, Pei-Yun Li, Yu-Ting Wang—was jointly directed by Prof. Wei-Zhen Yang from the Department of International Business and Prof. Jia-Jun Lin from the Department of Visual Communication Design. Nantou Tea Company "Hongyin Shanfang" did a series of brand marketing plans. The redesign of the brand LOGO and product packaging and short marketing videos were well received by manufacturers and reviewers. In addition, the marketing briefing for the finals was shot in a studio made of wood, filled with classic atmosphere. The breathtaking general education classroom videos were brought into the presentation with live pipa (Chinese lute) playing and performances. The beautiful piano music and performances were used in conjunction with the marketing presentations, so that the judges who watched the presentation videos could have an in-depth experience of the Nantou tea shop "Hongyin Shanfang" even through the screen.

[The team "Drink Good Tea, just Good Day” from the Department of International Business, STUST, brought a briefing with live pipa (Chinese lute) playing in conjunction with the performance.]

The champion-winning "Just Good Day" team said that although the video for this competition lasts for only ten minutes, each member repeated the preparations— teachers’ guidance, venue layouts, and recording—over and over again. Every element is an important factor for winning the award. During this period, they would like to thank our partners for their hard work and the dedicated guidance of their instructor. Through participating in the competition, they have learned a number of practical applications. From pre-match to completion, it was full of challenges. They had to do a good job. For a business case, the team needed to great coordination and communication. Any unexpected situation in the process must come up with a solution. Thanks to the instructor, Chair Wei-Zhen Yang, for her careful guidance and leading them to complete this competition, they will always remember what she said to them: "It's not good enough only to finish something; we must do things well."

Wei-Zhen Yang, Chair of the Department of International Business, STUST, said that, due to the severe pandemic situation, the students of the award-winning "Just Good Day" team converted their prepared physical projects into online displays after many interviews with manufacturers and searching for information. In response to processes such as digital marketing and other contingency processes, he demonstrated his professional knowledge and digital practical strength, won praises from manufacturers, and won the championship in the 2021 Global Brand Planning Competition—Taiwan Finals.