The USR Social Practice Program subsidized by the Social Responsibility Promotion Center of STUST is a social practice program that is suitable for teachers and students in Southern Taiwan through the actual participation experience of teachers and students in various majors and disciplines. Ya-Ling Tsai, a teacher from the Department of Marketing and Circulation Management, STUST, recently led the sophomore students of the Department of Pop Music Industry to give an online micro-entrepreneurship briefing to the senior judges in Kunsheng Community. The activity was originally planned to be held at places outside the Activity Center of Kunsheng Community. Yet, due to the pandemic, it was changed into an online briefing. Although a lot of preparation work was added, the enthusiasm of the students did not diminish, making the event a complete success.

【The sophomore students of the Department of Popular Music Industry, STUST, were taking a group photo with the elderly judges and Yu-Ping Zheng , CEO of the University's Social Responsibility Center, at the Kunsheng Activity Center.】

In the early days, there was a long string of sandbars along the southwest coast of Taiwan, facing Tainan City and across the Taijiang Inland Sea. The Hokkien people named the image of these sandbars "Kunsheng", which means floating on the sea like a big fish. The Four Kunsheng Coast is the southernmost coastline of Tainan. It starts from Anping Yuguang Island in the north and reaches the Gold Coast in the south. The coastline stretches for nearly five kilometers, forming a beautiful scenery. The Kunsheng community is a fishing village settlement, which has made considerable contributions to the continuation of the traditional culture and religious beliefs of the community. With the large outflow of the population and the aging of the population in recent years, the community has gradually withered away. The Youth-Elderly Co-creation USR team's "Kunsheng from the Bottom of my Heart" resident workstation and entered the Kunsheng community, hoping to let STUST's majors enter the community, bring the elderly out of their homes to start businesses, and achieve sustainable development of the community.

【The sophomore students of the Department of Popular Music Industry, STUST, were giving a briefing in fluent Taiwanese on employment planning for the elderly.】

For the first time, the students of STUST transferred the classroom courses to the activity center to do a briefing activity. They cooperated with the Youth-Elderly USR team at the resident workstation of "Kunsheng from the Bottom of My Heart", and invited local elders to do the review, so that the students could learn and experience the environment of the Kunsheng Community. It was also hoped that they could learn about the needs of the elderly to start a business and the feasibility of the plan through their interaction with the elders.

【Mr. Jin-Jiang Chen, Head of Kunsheng Community, came to offer his advice.】

In the process of making the business plan for the elderly, the students found that Kunsheng has a very good geographical location; it is close to the sea, covering a large area, and there are many good facilities in the area, such as the Longgang flyover, but few people actually know it. They believe that it can revitalize the local tourism industry, increase job opportunities, and develop related special handicrafts to drive the flow of people and encourage the economy.

【Mr. Zai-Rui Chen, Ms. Jin-Jie Ou, and Ms. Mei-Lan Wu—these elders of Kunsheng Community were serving as the judges of this program activity.】

Deng-Maw Lu, President of STUST, said that STUST has always been committed to cultivating ready-to-use talents for enterprises. This program can strengthen students' practical skills and cultivate students to become marketing professionals needed by the industry. The briefing enabled students to have the ability to create more employment-related plans for seniors or activities after graduation, truly implementing the spirit of learning by doing and learning by doing. He hopes that students can implement the concept of corporate ethics in the workplace, fully apply teamwork skills, and enhance self-learning skills in the future.

【The sophomore students of the Department of Popular Music Industry, STUST, were giving an online briefing with Prof. Ya-Ling Tsai.】