The team from the Department of Visual Communication Design, STUST, was recently awarded the 2021 Paris DNA Design Award. The Paris Design Awards was founded by the Farman Group, which organizes of the International Design Awards (IDA), Architecture Master Prize (AMP), and European Product Design Awards (EPDA). The judges were composed of creators and thinkers from all over the world.

[The award-winning work "Investing Colors and Designs" by the student team from the Department of Visual Communication Design, STUST.]

Designers from more than 70 countries signed up for the DNA Paris Design Awards 2021. Project students Ming-Han Guo, Ya-Fang Hsiao, Chun-Yu Wu, Yi-Shin Yang, and Pin-Xuan Chen, under the guidance of Prof. Chong-Ren Chen from Department of Visual Communication Design, STUST, won the Paris Design Awards: Graphic Design/UX Design Paris. In addition to winning the winner award of the 2021 Paris DNA Design, their work “Designer Traits” was also shortlisted by the 2021 Korean K-Design Award, the 2021 Golden Point Rookie Sponsor Special Award, and many other outstanding achievements. The students' design strength has been highly affirmed by domestic and international competitions.

[The team from the Department of Visual Communication Design, STUST, was awarded the Paris DNA Design Award in 2021.]

The design team’s work sums up three basic design conditions: color perception, typographic formation, and three-dimensional concept. These three conditions are used as instruments for teaching aid design, in which the levels are named “Color laboratory,” “Font Picket,” and “Integrated Formation.” They designed different mini-game interactions in order to make the public quickly and easily learn about the Department of Visual Communication Design, begin to understand the content of this department, and learn about aesthetics from experience. All these can also help students understand whether they are interested in this department.

The design team of "Investing Colors and Designs" stated that the quality of a design is not only related to the environment but also indispensable for people's design thinking. These should be cultivated from an early age and used in daily life, so that people can develop a life of better quality.

Deng-Maw Lu, President of STUST, said that in recent years, STUST has performed well in many design exhibitions at home and abroad. In the future, STUST will continue to train students into become world-class talents, so that they will continue to shine in the global arena.