Department of International Business, Southern Taiwan University of Science and Technology, cooperated with the Fragrant Aesthetics in forming the team "Happy Unbirthday Tea," won the 2019 National Innovation and Exquisite Agriculture Trade Show Competition for Colleges and High Schools hosted by National Taichung University of Science and Technology. The team won first place for exhibition design, first place for the English commentary, second place in Chinese commentary, second place in English briefing, and the grand champion of the competition.

【Happy Unbirthday Tea" team was having its English briefing】

The 2019 National Innovation and Exquisite Agriculture Trade Show Competition for Colleges and High Schools encouraged domestic colleges and universities and high school students majored in international trade, exhibiting, marketing, leisure activities, agriculture, and many others to be able to combine exhibitions with competitions in the global economic and trade environment. This would help promote the exhibition industry and develop the basic skills required for international trade show and marketing, including design and display, Chinese-English commentary, and English briefing.

【Happy Unbirthday Tea" team was making commentary in the competition】

The "Happy Unbirthday Tea" team of Southern Taiwan University of Science and Technology is jointly guided by Prof. Wei-Zhen Yang, Prof. Mei-Chin Chu, and Prof. Shu-Ling Chang of the Department of International Business and Prof. Jia-Jun Lin of the Department of Visual Communication Design. In the English newsletter, the lively product briefing presented the theme of Happy Unbirthday. Under the guidance of Prof. Jia-Jun Lin, the exhibition design and display project showed amazing consistency in its Happy Unbirthday theme, the booth color matching, design and goods. Together with highlights of the product features, their display won the first place. At the same time, their English commentary and Chinese commentary on the exhibition site were also affirmed by all the guests.

【Department of International Business, Southern Taiwan University of Science and Technology, cooperated with the Fragrant Aesthetics in forming the team "Happy Unbirthday Tea,” won the 2019 National Innovation and Exquisite Agriculture Trade Show Competition for Colleges and High Schools hosted by National Taichung University of Science and Technology】

Under the trend of global business to cross-border e-commerce, foreign trade exhibitions are still an important part of B2B international marketing. The of Department International Business, Southern Taiwan University of Science and Technology, has been training students in terms of exhibition, product briefing marketing, and business communication skills in both Chinese and English. In their participation in various exhibition competitions actively, the teams has had excellent performances in competition. In cooperation with Fragrant Aesthetics, the student team has learned the actual process in its participation and brought into practice the teaching philosophy of STUST—“learning from doing.”