The A+ Cultural Assets Creative Season, sponsored by the Cultural Assets Bureau of the Ministry of Culture, has entered its 12th year since its inception in 2010. It is the only large-scale design competition in Taiwan with "cultural assets" as the main theme, encouraging students to uphold cultural assets. Value-added design is the core of creation, and it is hoped that through creative activities, the connection between the new generation of young people and traditional cultural assets will be fortified. The design event—2021 A+ Cultural Resources Creative Season—was an exhibition held in the Cultural Assets Park of the Ministry of Culture a few days ago. In this competition, nearly 1,800 cultural assets-related works were registered. After the preliminary review, 470 works were selected for the finals to fight for the final 29 awards.

[STUST won a number of awards in the 2021 A+ Cultural Resources and Creativity Season".]

The College of Digital Design, STUST, has another good news. It won 2 golds and 1 silver in the A+ Cultural Resources Creative Season, along with the Special Award for Cultural Talents and A+ Grand Award—the biggest award. In addition, STUST was also awarded the "School of the Year Award" in the A+ Literary Resources and Creative Season, and its performance was very impressive and fruitful!

[STUST won the "School of the Year Award" in the 2021A+ Cultural Resources Creative Season.]

The biggest prize of the "A+ Awards this time was won by the student work "Nanying Circles" under the guidance of Associate Professor Pei-Chi Su from the Department of Visual Communication Design, STUST. The work divided the seven circles are into six themes based on their features, with 38 representative stories selected and drawn into images, applied on stamps, and made into stamps and albums. These historical memories are preserved and continued. In addition to the rich and interesting content of literature and history, the overall visual design is also very outstanding. It was affirmed by the judges, and was awarded the "A+ Award" and the biggest prize money of NT$160,000.

[The work “Nanying Circles" by students of the Department of Visual Communication Design, STUST, won the "A+ Grand Award" with a prize money of NT$ 160,000.]

The work "Come and Play Together," directed by Associate Professor Pei-Chi Su from the Department of Visual Communication Design, also won the "Special Award for New Talents" in this competition. The work is based on the theme of Puji Temple in Tainan City. Today, religious beliefs are the spiritual support of the people. Most of the people from other places migrated here because of their beliefs and organized into villages in the form of clans. This work uses a packaged itinerary to promote the Seven Corners of Puji Temple, hoping that people can thereby understand the story of the Seven Corners through cultural tourism. In order to go deep into the main axis of cultural tourism, the intangible culture is passed on to local tourists through design.

[The "Seven Heads" (lower left) from the Department of Visual Communication, STUST, won the "Special Award for Rookie Talents," taking Tainan City's "Puji Temple" as the main axis of in-depth cultural tourism.]

The students’ work "Construction Work," directed by Associate Professor Pei-Chi Su, won the "Silver Prize of Cultural Assets Preservation" in the competition. The work takes the traditional temple building process as the main body and divides the building materials into four categories: clay, stone, wood, and tile. Five traditional crafts are adopted, including stone carving, tenon making, bamboo weaving and mud walls, Han tiling, and cutting and sticking. They are introduced in the form of a mobile museum, allowing the public to better understand Taiwan’s traditional culture through hand-made. It should be noted that three of the award-winning works from the Department of Visual Communication Design came from the teams under the guidance of Associate Professor Pei-Chi Su, to whom STUST owes a lot for the brilliant performances this time in the A+ cultural Resources Creative Season.

[The work "Construction Work" by students from the Department of Visual Communication Design, STUST, won the "Silver Award in Cultural Assets Preservation," which introduces Taiwan's traditional crafts in the form of a mobile museum.]

The student work "Hand Pinches," directed by Assistant Professor Chian-Fan Liu of the Department of Visual Communication Design, is a successful transformation of traditional Peking opera into a vivid puppet animation. It won the "Gold Award in Digital Media and Interactive Experience Design." The work talks about a boy who was deeply touch by the elegance of a leading actress on the stage. He began to dream about and strive for being a great actor on stage, just like the leading actress. After staggering all the way, he finally stepped onto the stage and became the most successful one. In today's society, people are often afraid of being different from others because of their own uniqueness, without any confidence in themselves. This work started from such a thought and bring in the traditional culture to make an animation about self-esteem.

[The work "Hand Pinches" by students from the Department of Visual Communication Design, STUST, won the "Gold Award of Digital Media and Interactive Experience Design."]

The Department of Innovative Product Design also performed well this time. Wang The students’ "Knock Knock Steel," directed by Associate Professor Wen-Shiong Wang, was awarded the "Gold Medal of Three-dimensional Modeling and Product Design." The materials are used based on a study of techniques, and four different appliance products for daily life are made from this material, namely lamps, tea sets, sanitary paper boxes, and incense holders. They all use the characteristics of lamellar steel to match the various texture techniques that can be made by lamellar steel. The use of the depth of grain erosion to mix red copper to create visual and tactile texture not only retains the traditional culture of thousand-layer steel, but also defines a new positioning for the product.

[The work "Knock Knock Steel" by students of the Department of Innovative Product Design, STUST, won the "Gold Award of Three-Dimensional Modeling and Product Design."]

Deng-Maw Lu, President of STUST, said that the university has always encouraged teachers to lead students to participate in various competitions at home and abroad. Under the guidance of teachers, students are able to hone their knowledge in various competitions and learn from the experience during the competition process, regardless of the results. They can thereby build confidence and broaden their horizons for themselves. The participating teams have won a number of excellent results in various exhibition competitions, showing that the teaching innovation of STUST has been effective and professional. He believes that the results will enable the students to target these graduating senior sisters and give full play to their potential. Thanks to all the teachers and students for their hard work, STUST welcomes young students who are aspiring to the stage of media design to study at STUTS and lay a good foundation for their future.