The 2021 German Red Dot Brand and Communication Design Award announced the list of winners. The "One Eye Vision" team from the Department of Visual Communication Design, STUST, won the Best of the Best Award. This award is highly commendable, with its focus on design quality and creative performance. The team stood out from more than 9,000 works in nearly 50 countries around the world, winning the judges’ favor and high recognition, which is a very high honor for the student groups.

[A group photo of the "One Eye Vision" team from the Department of Visual Communication Design, STUST.]

The German Red Dot Design Award is one of the most influential international design competitions in the world. It is known as the Oscar Award in the design world. It is listed as the world's four major international design awards, together with the German iF Design Award, the American International Design Excellence Award, and the Japanese Good Design Award. The design competition is a dream stage for professional and cutting-edge designers. The red dot mark is also regarded as a globally recognized symbol of excellent design, which is highly indicative.

[The "One Eye Vision" team from the Department of Visual Communication Design, STUST, won the Red Dot Best of the Best Award.]

The award-winning work "LAZY EYE—Interesting exploration through the visual design," was created by the student team of the Department of Visual Communication Design, including Yi-Shan Wu, Yi-Jia Tsai, Tong Li, Zi-Rong Chen, and Wan-Ting Chen, co-directed by Prof. Chong-Ren Chen, Prof. Hong-Yuan Chen, and Prof. Ya-Shue Li from the College of Digital Design, STUST. The team’s design is based on the idea that design is "people-oriented and thought from the user's perspective." In addition to winning the 2021 German Red Dot Brand and Communication Design Award, the work also won first place in the Publication and Language Group of the 2021 National Student Project Competition for Universities of Technology, the 2021 Youth Design Festival Creative Design Competition, as well as shortlisted by the 2021 Korea K-Design Design Award shortlisted, among many other outstanding achievements that it has won. The design strength of the students has been highly affirmed by domestic and international competitions.

[The award-winning work "One Eye Vision—Amblyopia Preschool Training Picture Book Design" by the Department of Visual Communication, STUST.]

This work is specially designed for children with low vision from 3 to 6 years old. Before the design started, the team conducted detailed design analysis and investigation and consulted with many professionals. The work is characterized by its lively picture book style, with creative, interesting and bright colors. Supported by its story plot and combined with a number of common basic training for amblyopia, the work helps children with amblyopia become immersed in the storyline, while at the same time diluting the traces of treatment training. As a result, the boring training process, converted into fun and companionship, further brings parents and teachers to understanding the children with amblyopia, especially their problems and difficulties in training and learning.

The "One Eye Vision" design team of the Department of Visual Communication, STUST, indicated that for children with impaired vision, their vision defects have made them restricted in the process of growth and exploration and reduced their potential for cognitive learning and social development. They hope that through this game-training interactive picture book, children with amblyopia will accept blindfolding and be able to actively participate in training in a relaxed, happy mood. They will no longer be tired of training and add a little bit of fun and pleasure to the long treatment time.