The 10th TBSA National College Innovative Planning Competition, held by TBSA Taiwan Business Planning Association, has recently ended. STUST "Dark Florida Team" won the national second place and the regional first place. Another winning team, "A New Journey Guided by Thinking Fingers" won the regional second place with its outstanding performance.

[STUST "Dark Florida Team" won the national second place and regional first place in the 10th TBSA National College Innovation Planning Competition.]

This competition was organized by the TBSA Taiwan Business Planning Association to promote education for planning professionals and professional certification of planning talents. It promoted the core concept of winning at the starting point of the planning profession and encouraged college students to use innovative and creative thinking through the competition, thereby linking their learning with the development and demand of practical work and allowing the contestants to learn to use planning tools to bring out innovative ideas for the team. This competition required two screenings to enter the finals, making it very difficult to win a place.

[The student team of STUST "A New Journey Guided by Thinking Fingers" won the second place in the 10th TBSA National College Innovation Planning Competition.]

The "Dark Florida Team," which won the first place in the southern region of the competition and the national second place, was directed by Prof. Kun-Shou Shih and Prof. Ming-Chi Chiu from the Department of Marketing and Circulation Management, STUST. The five students of the team including Yan-Yu Wu, Rui-Zhu Deng, Yan-Ru Chen, Yu-Ching Chen, and Ching-Ling Yeh. Their marketing plan for the competition—"What Happened to You? Remember Your Florida Friend as A Good and Healthy Spray"—was designed to reshape brand image of Florida Water. The plan took the perspective of marketing staff and starts from pandemic prevention, trying to reverse the traditional brand image of Florida Water, establish a diversified marketing strategy, and reach a wider and younger source of customers by means of digital marketing. In addition, their plan complied with the rising public awareness of pandemic prevention, promoted the multi-functional use of the product, and enhanced the value of Florida Water for customers. Their secondary strategy was to make consumers really understand and experience the product features through advertisements, samples, and sales staff's exhibition.

The second place in the regional finals of the "Thinking-Oriented New Journey" team, directed by Prof. Kun-Shou Shih and Prof. Chu-Jun Tang, consisted of four students, including Zi-Rong Lin, Yuan-Chi Wu, Shin-Yu Wang, and Zi-Ting Li. This team planned to develop innovative products for Gogoro electric locomotives through the development of fingerprint recognition unlocking and simple navigation system. They made good use of fingerprint recognition to give product innovation and provide a simple navigation system to improve the accuracy of Google navigation. This would make users accept fingerprint recognition and recognize the effect of simple navigation, thereby meeting consumers’ need for convenience and enhancing the value of their lives.

Deng-Maw Lu, President of STUST, stated that students would develop their interdisciplinary thinking and problem-solving skills through competition and study. They would also implement practical application of technical and vocational education and realize the core concept of applying what they have learned. He hoped that the student team could produce better and wonderful works in the future, strengthen their own practical experience, and fully apply the knowledge they have learned in school.