STUST Key Leaders Academy recently hosted a unique one-day course that creatively incorporated “tourism” as its central theme. The program seamlessly integrated four key areas—corporate crisis management, organizational leadership, local culture, and community engagement—allowing leadership students to gain valuable insights in a relaxed and engaging environment. The morning session featured senior executives from leading domestic travel agencies, who shared their experiences in overcoming challenges and driving innovation during the pandemic. In the afternoon, participants embarked on the Tainan Leaders’ Walking Tour, offering them a fresh perspective on this historic city.

【Business leaders were taking a photo with the lecturer after class】

Rebuilding After the Pandemic: Lion Travel Agency’s Crisis Management and Transformation Strategy 

The impact of the 2020 COVID remains persistent, especially for the tourism industry. During the Level 3 alert, travel restrictions nearly brought the industry to a halt. In the face of such adversity, how could businesses navigate crises and turn challenges into opportunities? To explore this, STUST Key Leaders Academy invited Zhi-shiong Fang, Deputy General Manager of Lion Travel Agency, to share insights on how Lion Travel stabilized operations during the crisis and successfully turned the situation around.

【Zhi-shiong Fang, Deputy General Manager of Lion Travel Agency, was speaking at STUST Key Leaders Academy on organizational and crisis management.】

Vice President Fang emphasized that the most crucial role of corporate leaders in a crisis is to stabilize employee morale and swiftly adjust business strategies. He explained how Lion Travel successfully accelerated its transformation through corporate re-anchoring and cross-industry collaboration, utilizing a “three arrows” strategy to turn the crisis into a catalyst for growth. Attendees were deeply inspired by his insights, gaining not only a better understanding of corporate adaptability but also a renewed perspective on fostering innovation within their own companies during turbulent times.

【Rui-shing Chang, Founder of STUST Key Leaders Academy, was presenting a letter of appreciation to Vice President Zhi-shiong Fang.】

Discovering Tainan: Exploring the Intersection of Local Culture and Business 

“What comes to mind when you think of Tainan?” This simple question sparked diverse perspectives among business leaders—many of whom had lived, studied, and worked in the city for years. To deepen their connection with the local community and inspire new ideas on how businesses can thrive alongside their surroundings, STUST Key Leaders Academy designed an in-depth cultural walking tour of Tainan. Led by Yuan-mou Huang, former Chairman of the Tainan City Tour Guide Development Association, the tour took participants through historic alleyways, unveiling century-old architecture and the city’s rich cultural heritage. Every brick, every corner, and every landmark carried a story—each offering new inspiration for business innovation.

"I’ve lived in Tainan for so long, yet I never knew these places existed!" one student exclaimed. Another participant shared that the experience opened their eyes to Tainan’s dynamic spirit, inspiring them to explore ways to integrate local culture into their business strategies and create new collaboration models.

【The one-day course incorporated “tourism” as a central theme, linking corporate crisis management, organizational leadership, local culture, and community engagement.】

【Yuan-mou Huang, former Chairman of the Tainan City Tour Guide Development Association, was leaing an in-depth tour through Tainan’s historic alleys.】

【Students admired the cultural richness of Tainan, the ancient capital of Taiwan.】

STUST Key Leaders Academy: A Training Ground for Future Business Leaders That Inspires Business Management from Tourism. Enrollment for the third session is now open! 

STUST Key Leaders Academy, hosted by STUST, is designed for company executives and SME business owners. The program follows a stress-free yet practical learning model, featuring expert lectures and industry visits to help companies develop leadership talent and cultivate successors. Additionally, it fosters valuable networking opportunities among businesses in the Tainan region. Enrollment for the third session is now open! Business professionals from all industries are encouraged to join. For more information, contact the STUST Key Leaders Academy hotline at 06-2533131 ext. 4003. Visit the official website or Facebook page for course details: https://stustleadership.wixsite.com/my-site-1.